Over 170,000 people sign up to Match.com every month. It’s free to become a member, but to receive emails, see who’s checking you out and take advantage of the service’s nifty algorithms that match you with your perfect partner, you have to subscribe. It’s hardly a king’s ransom: £22 for a month, £65 for six months, but as business models go, it’s a tricky one: 40 per cent of members who cancel their subscription to the £175m-turnover site do so because they have found love. That equates to a loss of around 500,000 subscribers worldwide per year. Love don’t cost a thing” Actually, our rudimentary maths says it costs Match around £4m a year! And the better Match gets at making matches, the harder it is to hold on to subscribers. But it’s not as clear cut as all that, says Stockwood: “When we lose a member to love, we’re gaining a brand advocate. When people are successful on the site, they usually tell everyone. Then all their friends sign up. It’s a snowball effect.” Example: A bride recently announced at her wedding that she’d met her new husband over Match.com. The next day, all the bridesmaids signed up. Picture source
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.