How to ensure advertised jobs millennials want end with a hireIf we pay attention to the claims that, perhaps unlike previous generations, millennials are determined to get hands-on experience and won’t put up with doing menial tasks, it’s clear that companies will need to have a work ethic and values that will fit the bill. So here are six tips to attract top notch millennials to your business.
(1) Allow their skills to shine throughMany younger workers will be fresh out of university or college, and will be looking for a company where they can put their skills into action. It’s important to make sure prospective employees feel they’re actually taking a hands-on role and making a difference. They should feel confident that any opinions or suggestions they may have for their role will be heard by their employers
– making sure they don’t feel undermined is pivotal.
(2) Have attractive benefitsAn increasing number of organisations are looking for graduates and young people to recruit,
so you’ll need to have the resources and flexibility to stand out from your competitors. Millennials are strong believers in having a clear balance between work and social life; salary isn’t the be all and end all for this generation, as they tend to opt for an environment where they’ll enjoy working. Consider perks such as flexible working hours, a quarterly team day, or even a pool table for Friday lunch times to help employees unwind for the weekend. Companies such as The Body Shop, give staff five volunteering days a year, whilst Swinton Insurance employees are given an extra day’s holiday dedicated to Christmas shopping. These small changes will encourage
millennials to join your organisation.
(3) Keep up with the digital worldGeneration Z have never known life without WiFi and smartphones, but millennials have grown up alongside the advancement of technology. In many ways this makes them digital natives, with excellent knowledge and competence when it comes to using the latest software and gadgets. If millennial employees are faced with outdated computers and equipment, it could be enough to put them off.
(4) Be active on social mediaSocial media has never been more important for companies, especially when it comes to attracting millennials. Whilst in the job-hunting stage, you can be sure this generation will be searching for your business on social media. Choose social media platforms to be active on, whether this is Facebook, Instagram, Twitter, LinkedIn or all four, and most importantly make sure they’re updated on a regular basis – an empty Twitter feed will hardly impress. Use social media to your advantage and provide an insight into your company’s culture.
(5) Provide opportunities for career progressionOne of the biggest assumptions surrounding millennials is that they’re impatient with their careers. However, it’s likely that they’re simply looking ahead at their career path and have a desire to succeed in their jobs. A survey has revealed that 41 per cent of employee respondents would leave their job for a company with better career prospects. So encourage staff to have their say about their role and how they want to progress in the future.
(6) Never stop learningFollowing on from the last tip, it’s no secret that millennials are constantly looking for ways they can better themselves in the workplace. For companies wanting to employ this generation, it’s important to provide opportunities that will help them do just this. Look out for relevant conferences or networking events that could improve your employees’ skills and see it as an investment; the skills they learn will undoubtedly benefit your company. With these tips in mind, you’ll be on your way to employing a highly skilled millennial who will be able to transform and improve your business in ways you never expected. Don’t accept the negative stigma millennials have and focus on the positive elements they can bring to your workplace. Andrew Hunter is co-founder of Adzuna [rb_inline_related]
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