The Made in Chelsea stars making entrepreneurial waves
4 min read
20 September 2015
The stars of E4's reality TV show Made in Chelsea are setting up businesses in jewellery, fashion and food.
Last week The Sunday Times reported that old Benenden School pupil Amber Atherton had been approached to help instruct girls at the posh school on how to set up their own companies.
Atherton is the founder of jewellery company My Flash Trash, and also happens to be a former “star” of reality TV show ‘Made in Chelsea.
The programme much derided for its fixation on money, partying and flash dresses and cars is in fact a hot bed of young entrepreneurialism, creativity and endeavour.
However, Real Business had a look at the Made in Chelsea entrepreneurs to if there is any substance.
(1) Hugo Taylor
Taylor created Taylor Morris Eyewear in 2013 with childhood friend Charlie Morris. Its range of mens and womens sunglasses combine “British sartorial elegance and timeless Hollywood glamour drawing inspiration from cultural and fashion icons such as James Dean and Audrey Hepburn”.
The designers try to rework and modernise the old styles.
“It has been a wonderful and challenging process. It’s one thing conceiving an idea or design in your head but totally different to develop the idea into a tangible, beautiful and well-crafted product,” said Taylor. “We have worked tirelessly to ensure every element of Taylor Morris meets our own high standards.”
Read more about reality TV entrepreneurs:
- The problem with business reality TV shows
- Dragons’ Den: The anti-entrepreneur TV show
- Does Kim Kardashian deserve to be crowned Entrepreneur of the Year?
(2) Amber Atherton
Her My Flash Trash company was founded as a blog by the then 16 year-old Atherton. Now the charm jewellery brand which “creates playful and bold accessories to bring out your sassy side and empower girls to run the world” claims to have celebrity fans such as the Duchess of Cambridge and Rihanna.
The jewellery is designed in London and made in South Korea, which Atherton describes as an inspiring place. “It is where women are just as likely as men to run their own company and where all the product is made by an amazing group of young women.”
(3) Jamie Lang
The founder of Candy Kittens, Lang is a descendant of the McVitie biscuit clan and set up the sweets group in 2012. The products, including Sour Blueberry and Eton Mess, are now sold in stores such as Sainsbury’s and Selfridges as well as in the US.
Marketing is big for Lang, including “The Candy Cruise” – a 12 cities in three weeks car trip promoting the brand. It has also diversified into clothing and cookbooks.
(4) Riley Uggla
Made by Riley t-shirts includes slogans such as “Tyranny has a witness” and a percentage of each sale goes back to its partnered charities such as Human Rights Watch.
Uggla said: “We are combining our love of fashion and a desire to give back to others that do not have the same privileges and freedoms that we have been fortunate to have.”