Bennett founded his internet suit tailoring firm with David Hathiramani in 2006. Since inception, the company has grown to a £1.2m-turnover brand with fans all over the UK, from City boys to Geordie dandies.
At an event happening on Tuesday 19 May at Sketch, ASuitThatFits.com joins renowned mixologist Tristan Stephenson and Sharps of London to provide tips and advice on dressing like a secret agent, making a decent cocktail and shaving to a baby smooth finish.
Bennett says: "The event is a great fit for us because of the brand association with Smirnoff Black. We were thrilled to be asked to take part, and this high profile visibility for A Suit That Fits.com is a fantastic boost for both our brand and business. Excitingly, there is talk of taking the hugely successful format out of London and into cities around the country, which ties in fantastically with our recent national roll out to 13 locations nationwide."
And, to give you a taster of what to expect at this free event, Bennett’s put together his own five top tips on being a gentleman of the times.
1. Dress for where you want to be
The vast majority of people in large organisations often make the mistake of wanting to "fit in" too much. Dressing the part for where you want to be in the future gets you noticed and can go a lot further towards getting you that raise than you think. I suggest wearing the basics well and accessorising with a pocket square to match your shirt or tie in order to set yourself apart.
2. Dress for your body type
When it comes to button fastenings, people with broad shoulders will always suit two buttoned jackets, whereas the tall and slender can carry off the three button jacket. Shorter, more fuller figures should opt for pinstripes and slanted pockets as vertical lines will lend the impression of height, and slanted detailing will slim the silhouette. Whereas taller and slimmer gentlemen on the other hand, should look to patterned fabrics and straight pockets for the opposite effect.
3. An eye for colour
High contrast complexions (dark hair colour, pale skin tone) look great with high contrast (dark) tie, shirt and suiting combinations, where muted complexions (light hair, light colouring) can be brought out with bright fabrics and less contrast. Matching an item with your eye colour also works well.
4. Stay away from the bottom button
Single breasted jackets are designed to be fastened at the natural waist. This translates to fastening the top button alone on a two button jacket, and likewise the middle button on a three button jacket. In a stiff wind it is acceptable to do up the top two on a three button, but the bottom should never be fastened unless you are in a serious gale.
5. Confidence is key
It is important to understand that whatever you wear will look good if you wear it confidently. Listen to the advice you are given, but never wear something if you are unsure about it and it will show straight away. Take whatever advice you are offered and make it work with your personal preference and style.