The men in charge that fell foul of making sexist comments

(1) The tennis world has been mired with controversy

Now, if I was a lady player, I’d go down every night on my knees and thank God that Roger Federer and Rafa Nadal were born because they carry the sport. Those were the words used by Raymond Moore during an interview that took place before Victoria Azarenka beat Serena Williams in the women’s final – he was criticised within an inch of his life for making the comment.

It doesn’t stop there. He claimed women on the tour rode the coast-tails of the men’s game and were “very, very lucky” they were able to play.

Serena Williams responded to Moore’s remarks, saying: “Obviously I don’t think any woman should be down on their knees thanking anybody like that.”

Even Billie Jean King, the American former World number one tennis player, had much to say about it:

Moore later apologised for his comments that were in “poor taste and erroneous” but the damage had been done.

Maria Sharapova saga shows why sports stars and big brands are uncomfortable bedfellows

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(2) Women are apparently always ready to fight one another

In April 2016, José dos Santos, CEO of South African telecoms giant Cell C, came under fire for an interview he did on a radio station. He said: “The company has good-looking women, clever women and smart women. They just have a different way of managing, they have a different way of engaging meetings and engaging with parties and it creates a different dynamic.

“If I can use the term on your radio station, women do have a b*tch-switch though and, boy, if you see two women fighting, it’s worse than two men having an argument.”

Of course, he was insinuating that females change moods frequently and fight with each other. This wasn’t received by the public at all – he was slammed on social media and accused of sexism.

The CEO further maintained that the role of female employees was to simply be so gorgeous that they inspired the men to better present themselves.

“I mean, can you imagine, you’ve got 12 gorgeous women and say four, five of them walk into your company,” he said. “Do you know what it does to the atmosphere in that company? The men dress better, they shave every morning.”

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