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The most effective reward programs in the world

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(3) British Airways Executive Club

While Marriott on the previous page will take care of your stays, British Airways will commend you for racking up the air miles.

Free to join, BAs Executive Club offers a world of benefits with users securing club currency Avios, which is earned when customers book flights. Spending will build up Tier points, which will allow users to build up from a basic Blue member right up to high-flying Executive Club Gold member, unlocking more benefits in the process.

Priority check-in and boarding, seat selection, business lounge access and extra baggage allowance are just some of the freebies up for grabs with the memberships, with the increasing number of benefits an incentive for scaling up the Tier points.

While Avios can be collected through flights, it can also be made from partnering hotels and car hire companies, even retailers such as Tesco. And it can be spent on flights, cabin upgrades, accommodation, tours and experiences such as hot air balloon rides and, yes, alcohol.

Check out the videos below for how to become an Avios master and what life as a Gold member is like:

 

How to get and keep customers with gifts and rewards

 

(4) ASOS A-List

Weve covered food, accommodation and transport, which brings us to fashion. In March, we witnessed just how passionate fashionistas can be when it comes to securing their goods, with Missguided blasted for its website failure and the way it managed the frustrated crowd.

Many shoppers cited turning to ASOS during the downtime instead, which would have provided an opportunity to increase the number of members joining it’s A-List platform.

The earn-as-you-shop system was launched in February, providing customers with five points for each 1 spent. In turn, 500 points (a 100 spend) will reward shoppers with a 5 voucher.

As with BAs Executive Club, A-List encourages users to build up to different levels, with level one requiring 400 points to unlock, while it will take 10,000 points to reach VVIP status on level four.

The various benefits include days where bonus points can be made, advance sales warnings and access, special competitions and exclusive event invitations to ASOS HQ. Meanwhile, treats from partners including Krispy Kreme, Spotify, STA Travel and Metcalfes Skinny are also available.

In December 2015, ASOS reported 10.7m active customers, so there’s a huge opportunity to give back and build on that number with the reward scheme.

Check out details on the A-List life below:

If you’re thinking about introducing loyalty schemes to your business, there are eight things you need to ask marketing directors before investing.

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