“The only ‘business partners’ you’ll meet in a bar are rent boys”

Would you do business with someone you don’t like, know or trust? The answer to that questions is probably no.

Let’s switch that around. That last job you lost out on: did the person, know, like and trust you?

Meet – Like – Know & Trust. That’s my mantra. The culture I live by in business.

In business networking and the wider "networking" I’ve had people come up to me pished in trendy London bars, pushing cards into my hand, as if somehow the title on the card or the name of the company circumvents everything I normally check.

It’s what I term a "bullshit" arms race. You see it all the time. People babbling on about how important they are, or how big their last deal was. We’ve only just met! I’m not interested in your hedge funds. I’m certainly not interested that you’ve got a Triple Turbo Zonda.

Sorry to break it to you, but I’m really not interested.

Let’s get a little bit of honesty back in people, honesty back into business.

You need to dance around the handbag first, before inviting someone back for a coffee.

People buy from people before they buy services and products.

You know what I am really interested in? That you’re a nice person, someone I may want to do business with, someone I met, liked, will get to know and maybe, one day, trust.

It rarely pans out that some bloke you meet in a bar you actually do any "Real Business" with, unless of course your profession is that of a rent boy.

Bad example.

So next time you are out in the West End, sozzled, doing your thing, before you whip out your business card showing people how successful and interesting you think you are, remember: you can’t bore someone into a sale.

Brad Burton is MD of www.4networking.biz. If you like his style, he’s also a motivational speaker; he can often be found carrying a pizza box at www.bradburton.biz

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