Earlier this year, Policy Exchange’s “Technology Manifesto” suggested that the UK had an online retail trade surplus of $1bn – more than Germany and the US combined. But Brits believed that politicians weren’t tech-savvy enough to further boost the economy. The direct result may have been less followers on social media, suggesting that political campaigns may not have reached their “shared” potential.
So have party leaders squared up to social media and started tweeting away? The question isn’t as odd as it first seems. Research published by OFCOM in October 2014 revealed that television is becoming less of a priority for many people, especially in 18-24 year-olds. With only 44 per cent of young people having voted in the last general election, parties are looking to pull out all the stops in order to gain those extra votes. This has led to many hailing 2015 as the first general election dominated by social media. Using the same technique used to find the results of the “Technology Manifesto”, DigiHub have made it their mission to answer one simple question: What would the outcome of the general election be if it was left up to Twitter and Facebook to decide? Read more about the 2015 general election:- Matthew Hancock: The facts should be checked before Labour starts to make wishes
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DigiHub suggested that such a “broad dissemination of seats” would leave David Cameron and “likely Nigel Farage” with a bit of a headache. With left-wing parties accounting for 266 seats and the Liberal Democrats hanging on to 52 of theirs we could be left with a “US Congress model” whereby key decisions “get held up in parliament”. This headache would only be exacerbated if the general election was decided by Twitter followers. The research found a three party coalition would be the most likely outcome if “follows” were seats, with the Labour party joining forces with the Green Party and SNP. Although Labour would hold 176 seats, the Green Party would have 111 seats. This wouldn’t be enough to secure a majority in parliament. “The SNP’s 71 seats would therefore most likely be called upon, although right-wing parties would have 215 seats and the Liberal Democrats would have 77 seats,” DigiHub said. It seems the leadership contest is much easier to decide. Cameron dwarfs the competition on Twitter with 966k followers. In comparison, the next closest party leader is Ed Miliband with 424k. Boris Johnson, who will be in the running for a seat in Uxbridge and South Ruislip, has a massive 1.21m followers, more than five times that of Nick Clegg’s! With rumours that Johnson is eyeing the title of PM when Cameron steps down, his social media reputation is certainly doing no harm. By Shané SchutteShare this story