During the summer, calendars are filled with festivals and events, and whether it’s Bestival, Glastonbury, Wimbledon or even Henley Regatta, each of these events will have a website as a vital focal point.Each event organiser understands the technology challenges of dealing with varying levels of web traffic and, in particular, very large spikes of interest when key announcements are made. Technology failures caused by web traffic spikes can be expensive and embarrassing, yet they still happen with predictable regularity. Many of these websites simply aren’t prepared to cope with upsurges in user activity. Festivals, for example, have grown enormously in popularity over the years and nearly every weekend in the summer there is one taking place. This growth has put a huge demand on the IT infrastructure that underpins their websites. The positive deviations in web traffic illustrate the challenges event organisers face; demand has grown as more and more people access the latest event information from their mobile devices. It is therefore essential that all event websites are not only mobile-optimised, but also designed with an infrastructure able to cope with these seasonal peaks and troughs.
Read more on web developments:
- British shoppers aged over 55 to spend £14.5bn online in 2015
- Why businesses need to bother with social media
- How to drive the right kind of traffic to your website
- Insist on an IT infrastructure that is both scalable and flexible
- Be prepared in advance for jumps in traffic, rather than having to cope with a crisis
- Ensure the infrastructure is fully tested to ensure that bursts in website activity do not lead to sudden and costly downtime
- Most importantly, understanding your infrastructure will ensure your website is up and running at all times and able to cope with any increases in demand.
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