Image: ShutterstockThe app industry is accelerating at an exciting rate with more people than ever now owning smart devices. 2017 is expected to be a record breaking year for the industry, with app downloads estimated to reach 269bn. This will inevitably lead to bigger competition from other apps, which makes defining your USP a more important task than ever before. Your USP is what differentiates you from your competitors, so for everyone wishing to enter the app industry, it’s important that you stand out. Consider the reason(s) why you’re creating your app and the desired effect that you want it to have. It’s not about what the app does, but more about what it offers and achieves. Here are four key questions to help you establish your app’s USP: (1) Does it pass the download test? App users factor in three key things before they download a new app: Is it a time saver? Time saving is a key factor considered by all mobile users when downloading an app. Apps allow users to obtain information quickly and easily without having to search through magazines, newspapers, directories and even websites. Your app should also allow users to carry out a particular task with ease, on-the-go, that doesn’t interfere with their day-to-day lives. Is it good value for money? Like any product out there, cost will always be an important factor for your customers. Naturally you may feel that offering a cheaper app will help you acquire more users, yet this isn’t always the case. Users will be willing to pay a higher price if the app offers a better experience or answers a specific need. Is it different? With so many apps available, users crave something that they haven’t experienced before. A replicated app serves no purpose in the eyes of your customer and will usually result in poor download statistics. Looking at previous successful apps is encouraged, yet you need to differentiate yourselves from the crowd and get noticed for your originality. This is where your USP is vital.
Continue reading on the next page for the remaining questions you need to ask for app success.
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