A new survey shows that the vast majority of consumers are picky about buying from websites that have foreign top-level domains.
123-Reg, Britain’s largest domain registrar, found that 78 per cent of consumers are less likely to buy from a website if its domain name doesn’t end in their country’s code (.co.uk for the UK, or .cn for China, for example).
“The rapid growth of internet users across the globe in the last decade has created great opportunities for businesses, however they risk alienating customers and damaging the strength of their brands if their websites end in extentions that do not correspond with the country they’re trading in,” Thomas Vollrath, chief executive of 123-Reg explains.
Of the consumers surveyed, 41 per cent said the reason for their concerns was because they were worried about resolving any order issues that may arise, followed by 25 per cent because of fears surrounding payment security.
So next time you’re registering a website, make sure you pay attention to the domain name, too. You don’t want to miss out!
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