Telling the truth about SME life today

The search for Britain’s Future 50 has begun

Being recognised as one of the Future 50 is the most coveted accolade for early-stage UK businesses. Are you a Future 50 business” Do you know one The search is now on

The Future 50 is the UK’s most in-depth research project to identify Britain’s future superstar businesses.

Working in conjunction with the UK’s leading early-stage investors, the Department for Business and research bodies, we look for:

  • Ground-breaking early-stage firms
  • Under four years old
  • Across all sectors
  • Disruptive with the potential for serious growth

You can make your own nomination here. Our panel of expert judges will then whittle nominations down to a top 50. And then you, our loyal Real Business family, can vote for your ultimate ?People’s favourite Future 50 business (won last year by Biscuiteers).

Last year’s Future 50 were a heady mix of serious technology, branding vim and digital innovation. The hot trend was (and doubtless will be again) the emergence of collaborative consumption as essential for future success.

Collaborative consumption uses network technologies and social media to commercialise the notion of “what’s mine is yours”. Communities of common interest are rapidly formed that would never, previously, have had the ability to congregate, let alone forge a business relationship. Traditional human activities such as sharing, lending and renting take on dynamic possibility. Under-utilised assets suddenly become productive contributors.

OneFineStay, for example, turns your unoccupied home into a hotel while you’re away on holiday. The moment you step out of the door and head for the airport, founder Greg Marsh’s team arrive to clean, change the linen, update your insurance policy and fill your house with guests. Guests, says Marsh, experience an “unhotel” with more space and personality than a traditional hotel.

Other 2011 Future 50 companies bearing these hallmarks include: PeoplePerHour, which invites freelance contractors to bid online for work; MBA & Co, which matches MBA graduates with consultancy projects; and Girl Meets Dress, which rents out the latest designer outfits.

Such businesses ‘save consumers time and money; and they make them money. Also they play to the powerful anti-materialist and eco trends within society,” says co-founder Brent Hoberman, a big advocate of collaborative consumption.

So the search is under way and it’s time to put forward your choices for Britain’s Future 50.



Related Stories

More From

Most Read


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!