The story behind the rise of a sparkling UK kombucha tea brand success story
4 min read
01 February 2018
Gina Geoghegan first discovered kombucha while in the US and decided to brew her own when she couldn’t find a brand she liked in the UK.
Wild Fizz Kombucha is a raw, sparkling tea drink brand. The business was founded by Gina Geoghegan after she developed a taste for it while working in the US.
Upon returning to the UK and trying all the brands available, she found none quite matched her expectations. Bitten by the entrepreneurial bug, Geoghegan decided to brew her own – and Wild Fizz Kombucha was born.
Last year, Wild Fizz Kombucha made the Future 50 2017 list of disruptive businesses in the UK. With the recent launch of our latest campaign, we thought now was a perfect time to reflect on the company’s growth over the last year.
How did Wild Fizz Kombucha get started?
It took months of experimentation, and lots of different types of tea and ingredients before I settled on the three flavours we have now, all brewed from my bedroom.
I started selling at Primrose Hill market on Saturdays and had such positive feedback, I took the decision to really go for it. I got the help of a master beer brewer and started installing specially designed tanks in a space up in Tottenham, North London.
It’s been a crazy time with too many sleepless nights and a lot of worry and stress. But it’s been worth it. We got our organic certification last spring which was an amazing feeling and we also recently got stocked in Whole Foods and Planet Organic and are launching on a large online retailer very soon.
What is the competition like?
When we started off there were only a few companies making kombucha, but now it seems that companies are cropping up all the time.
At the moment, as it’s such a small but growing category and I see all the other brands as friends and marketing allies – we all are sharing the cost of spreading the love.
Once we are big enough I guess everyone becomes the competition. But the point of kombucha is to spread love and good vibes, so it’s all great.
What is the unique selling point?
We are very low in sugar, one of the lowest on the market, our flavours are unique and we are 100 per cent organic. Our product also tastes great, which not all kombucha brands can say they do.
What has been the biggest challenge?
Every day is a challenge, as we run the business you have to keep yourself motivated and action everything every day. Sometimes it’s easy, sometimes it’s really tough. You have to remember to be kind to yourself and not be too sad when people don’t want to stock you or say they don’t like you. I have to remind myself that it’s not personal.
What advice would you offer to a drinks business just starting out?
Be bold, be brave, ask for help, don’t forget to sleep, eat well and love yourself. Losing yourself in something so consuming as your own business is easy, and sometimes you forget to brush your teeth. Brush your teeth!