
What have we learned from modern marketing campaigns? Do not anger fashion lovers, do create a brand identity, do not be sexist, and do embrace mobile – Facebook says so.
And how about attitudes towards banking and payments? Well, a decline in lending from the institutions resulted in the arrival of fintech startups and alternative finance providers. With technologies such as contactless commonplace, it’s clear that banks and retailers must be sure to support them. “Contactless has moved from novelty to normal in little more than four years – retailers still on the side-lines without a strategy to accommodate this technology could be left in the dust and risk of driving loyal customers away,” said Dave Hobday, UK MD of Worldpay. But looking back to the past – and present – we’ve reviewed the ten best bank adverts of all time to see what has been done to captivate viewers.How to promote a product in a saturated and traditionally unsexy industry
(4) Lloyds – 250th anniversary Marking its 250th year of operation last year, Lloyds embraced the iconic black horse from its logo and captured a series of scenarios featuring the gallant animals. With Birdy performing Wings as the backing track, the promo was named the most Shazammed advert.Continue reading on the next page to find out what Lloyds did for 2016 and memorable marketing campaigns from US banks.
By Zen Terrelonge Image: ShutterstockShare this story