
The survey was conducted by the Luxury Institute, which quizzed 4,000 well-off male consumers across the US, UK, France, Germany, Italy, China and Japan, who earn up to $1.3m a year.
According to the study overall, Calvin Klein is the brand men are most likely to have purchased over the past year, while Ralph Lauren is likely to be the next fashion-based purchase that’s made. Choosing from a pool of 42 menswear brands, respondents were tasked with rating them zero to ten based on quality, exclusivity, social status and self-enhancement. The review also took into consideration whether the wealthy shoppers surveyed would also recommend brands to family and friends, and which brands are actually worth the high costs.Read more on living the Business Class lifestyle:
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However, there’s also an opportunity for lesser known brands to make a presence on the industry, found the Luxury Institute.
Milton Pedraza, CEO, Luxury Institute, said: “Smaller brands now more than ever are finding it easier to make a big impact on the fashion industry in a relatively short period of time as they use the latest technology to bring their designs to a global stage.Image: Shutterstock
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