
Online retail in the UK, US, China and Germany, will double in size by 2018 and add?320bn to the ecommerce economy.?
As highlighted by the report, Britain is the most popular online overseas destination for German shoppers. However, the?Chinese purchase products online from British retailers as frequently as domestic shoppers do. This benefits the UK, the report suggested, as “Chinese and German shoppers are more valuable than their British counterparts”. They?spend on average 2.7 and 1.7 times more in each transaction. International shoppers cited choice of product (40 per cent), pricing and the quality of British goods (29 per cent) as reasons for choosing “Made in Britain”. Anita Balchandani, head of retail at OC&C, said: ?The study has shown that UK retailers are some of the world?s most popular and are in a strong position to seize more opportunities abroad.?But at the moment, the majority are only doing the basics to adequately serve foreign markets.? She noted that retailers that are going deeper are already reaping the rewards. For example, ASOS has adopted zonal pricing and invested in local warehouses to support returns in foreign markets. As a result, searches for ASOS from overseas have grown faster than other UK retailers.? Read more about ecommerce:- How Doddle is unclogging business mailrooms and revolutionising ecommerce delivery
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