Name:CHI & Partners Industry/sector: Miscellaneous Date founded: 2001 The boss: Johnny Hornby Location: London Latest turnover: 199.9m Three-year compound growth rate (%): 46.68 Latest EBITDA: 5.6m
Johnny Hornby, Simon Clemmow and Charles Inge created CHI back in 2001, putting together their different skill sets as a suit, planner and creative respectively. Hornby was previously a trainee at Ogilvy and eventually came to work with Clemmow when he started at advertising agency TBWA, which is responsible for the Airbnb floating house on the River Thames. The pair eventually left to launch CHI & Partners. The trio of founders noted that the world of advertising has changed significantly in the past ten years. In their own words: Media fragmentation and complexity continue to accelerate. The digital revolution has transformed not only the ways consumers interact with brands but the ways teams are structured, ideas are generated and agencies are remunerated. So the world is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients’ commercial challenges. The company believes that collaboration and partnership are key, with the integration of ideas deemed essential, effectively making consumers and partners co-creators. CHI & Partners is not just a marketing and advertising agency, but also home to other divisions too, which has helped the firm achieve CAGR of 46.68 per cent and latest revenue of 199.9m. CHI Design is a group of designers from non-advertising backgrounds who are able to work independently on branding and digital campaigns while still tapping into the CHI senior management network. Elsewhere, The Social Practice is a social media agency that can track and monitor campaign outreach across different platforms. These are just a couple of the different divisions in the firm’s armoury. Argos, British Gas, Lexus, Samsung and The Princes Trust are just a handful of the clients on CHIs books.
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