Name: Perform Group
Date founded: 1997
The boss: Simon Denyer
Location: South East
Latest turnover: 208.1m
Three-year compound growth rate (%): 45.6
Latest EBITDA: 25.9m
We’ve seen that Manchester City FC is partnering with a mobile channel to find innovative sporting technology ideas, while the Premier League alone secured increased wealth in 2015 with revenue of 3.3bn.
It’s a good time to be the Perform Group in that case. The company commercialises multimedia sports content across connected devices, such as smartphones and tablets. It generates revenue for publishers and advertisers through a combination of content distribution, advertising and sponsorship and subscription platform management.
While the company started in 1997, mobiles started to pick up in the late noughties, particularly helped along after the iPhone launched in June 2007.
As such, Perform delivered 2.5bn video streams and more than 100 websites and mobile services over the first three quarters of 2011. In March 2012, the firm had an audience of 105m sports fans.
With the popularity of sport so high, Perform has a mixture of 1,800 clients including football clubs, federations, broadcasters, bookmakers, publishers and mobile networks.
Today the company has 26 offices globally with 1,400 staff members scattered across the UK, Sweden, Spain, Slovakia, Italy, France, Australia, the US, Singapore, India and more, while it reaches 185 million fans monthly.
In June 2015, Perform partnered with Arsenal FC to produce a video unveiling the team’s new Puma kit for the 2015/2016 season, which was streamed live on the brand’s YouTube site.
Featuring Arsenal stars Santi Cazorla, Tomas Rosicky and Danny Welbeck, the 30 minute live video launch also saw the return of former icon and legend, Thierry Henry, as host. Perform was on hand to assist Puma, producing a variety of different video solutions, allowing global audiences a first glimpse of the new 2015/2016 kit,” said the company.
Following on from the success of Puma’s first kit with Arsenal last season, the global sports brand has again seen fantastic results, using the technology and expertise available at Perform’s disposal. Held at the home of Arsenal, The Emirates Stadium, a select number of fans was chosen to be there in person to see their icons walk out in their new kits.