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The UK’s fastest growing private companies: Hot 100 2015 – (50) Bet365

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Name: Bet365 
Industry/sector: Retail and related services
Date founded: 2000
The boss: Denise Coates
Location: West Midlands
Latest turnover: £1.4bn
Three-year compound growth rate (%): 39.83
Latest EBITDA: £256.9m

An ambitious young woman, Denise Coats was determined to improve her father’s range of high street betting stores and towards the end of the 20th century she was very aware of how fast online betting was taking off. Her ability to transform the company into an online betting empire has made her emerge as one of Britain’s most successful self-made businesswoman.

The growth of Bet365 over the years that followed the creation of its website was impressive. Even when big names such as William and Ladbrokes began to enter the online market, Bet365 held its own and continued to attract more and more customers.

Growth of in-play and mobile betting saw Bet365 operating profits increase by 81 per cent in March 2014. It also posted a gaming turnover of £1.30bn on all product verticals, reporting an increase of 38 per cent on 2013 figures.

Almost 300 jobs have been created by Bet365 over the last 12 months as profits rocket at the online gambling firm.

However, Coates, who heads the company with brother John, added: “The group continued to invest in IT infrastructures and new technology. Marketing expenditure again increased, helping ensure the Bet365 brand continues to be class-leading.”

Indeed, much of Bet365’s success lies in its technology. Due to its primary focus on processing data as quickly as possible, the betting platform has been able to expand its offering.

“Being able to process information at a faster rate has meant we’ve expanded into new sports markets, such as tennis, where the speed of the game requires more responsive systems,” said CIO Martin Davies. “That’s why the speed of getting data changes out and making sure everything is synchronised across the platform is crucial.”

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