Name: Woodlodge Products
Industry/sector: Retail and related services
Date founded: 1987
The boss: Geoff Wooldridge
Location: South West
Latest turnover: £14.5m
Three-year compound growth rate (%): 38.41
Latest EBITDA: £1.3m
Established in 1987, Woodlodge Products source quality terracotta and garden products from across the globe and have become the largest pottery distributors in the UK. The company has supplied products to National Trust shops for many years, but has recently taken its relationship with the organisation further by announcing a new licensed partnership.
This will enable the company to use the National Trust’s assets to create a unique collection of pots and planters. Woodlodge Products hopes that by using the National Trust’s brand, it can combine ethical and environmental standards to create and produce a new range of flower pots in exchange for supporting Britain’s many heritage sites.
In fact, it’s most recent collections have all taken inspiration from UK landmarks, as well as from the thoughts and words of Octavia Hill, the co-founder of the National Trust.
For example, it has created a flora range inspired by the silhouettes of flowers found at the Pillar Garden in Gloucestershire, as well as a “Made in Britain” series manufactured to look like the chimneys of Lacock Abbey. Several other products have incorporated designs drawn from the metal scrollwork in the hallway of National Trust property Hardman House in Liverpool.
This series has proven to be successful, and has contributed to the distributors’s phenomenal growth.
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