Name:The7stars UK Industry/sector: Miscellaneous Date founded: 2005 The boss: Jenny Biggam Location: London Latest turnover: £100.8m Three-year compound growth rate (%): 36.87 Latest EBITDA: £1.8m
The7stars, Britain’s largest independent media agency, ranked fifth in The Sunday Times 100 Best Small Companies to Work For in the UK list in 2013. Now the agency is in the process of making its fourth office move in ten years – from London’s Soho to the Aldwych – making room for its growing team of 120.
The agency recently won a competitive pitch process for Iceland, which was believed to also have involved MediaCom North, Goodstuff and John Ayling and Associates.
The creative advertisement business is handled by Kamarama and has spent much of its marketing budgets advertising and sponsoring ITV shows in 2014, including I’m a Celebrity Get Me Out Of Here and The Paul O’Grady Show. Its last campaign starring pop star turned reality TV celebrity Peter Andre was among the most-recalled ads in November 2014, according to research from TNS and Ebiquity.
Co-founder Jenny Biggam attributed some of the company’s success in winning awards to their emphasis on tailoring content. “We always thought that when it came to buying and planning media, that the bigger agencies had a ‘one size fits all approach’ and probably put too much of their resource into servicing the big global clients compared to their smaller clients,” she said.
She added that most competitors are bigger agencies, and almost all are owned by the major global advertising groups. Biggam suggested that the company’s independence isn’t just about its ownership – it is also the spirit that they cultivate throughout the agency.
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