Upcycle, recycle and donate your previous purchasesTake a look around your house and make sure everything you have in there is absolutely necessary for your wellbeing. Minimalism is not only an art form, if you consider that enough is as good as a feast, right? If not, use the day to literally divide and conquer the piles of objects that you have amassed over time and figure out what could live a new upcycled life, what could be donated to people in need and what needs to disappear from your sight. Before throwing away the latter category, consider selling it online to spare somebody else the hurdle of going to a mall: by doing that we can reduce carbon emissions, landfill waste and a stressful, useless day.
Support local shops and businessesDon’t worry, if you really need to go shopping there are more righteous ways to proceed, the first of them being choosing to stay away from big stores and chains (and the collective madness) and spending your money in local businesses which cannot compete with the insane discounts offered by retail chain stores. Although you may not get ten poorly made polyester t-shirt for the price of one, you will meet new people, maybe discover a designer you instantly fall in love with, sustain the local economy and buy something that no one else has.
Shops that don’t support Black Friday salesBosses themselves can look to comit to environmental protection, cruelty free products and fair workers’ conditions. Ethically obtained fabric such as organic cotton, hemp, bamboo and flax can be a valid equivalent and guarantee clean air, reduced water waste and energy-saving processes: these are other reasons why companies choose not to sell out stocks during Black Friday sales. We are one such company, and giving people something bigger to aspire to than a bigger TV should take priority. Very Kerry will devolve 20 per cent of all orders to buy thermal socks for homeless and will distribute them with the help of Streets Kitchen, an organisation that provides clothing, food, hot drinks, support and a friendly ear, which all drastically helps those sleeping rough to survive the seriously cold nights ahead. We in the First World pride ourselves with words like civilisation, democracy and culture but more often than not we forget all of our values in the name of the latest trend or the overrated, useless object, ending up exploiting natural resources, damaging and hurting people in less fortunate countries and not taking care of each other. This year we can start changing the future. Let’s civilise the Black Friday sales. Kerry Mounsey is the founder of Verry Kerry
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