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The what and why of SEO: Mangling myths and finding facts

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SEO is the process by which we are able to produce and present our online content in a way which best fits this modern search landscape. An integrated SEO plan can ensure that your business is immediately positioned alongside its competitors and directly targeting its key consumer.

There are 3.42bn internet users today, accounting for 46 per cent of the global population. That’s a huge market expecting the best from your online presence, whether you’re a bricks and mortar retailer, a startup or shiny and established full-service digital agency.

Startups can easily seek advice from “black hat” sources with the best intentions and build high expectations that they will consistently rank on Google. However, this is not the case.

The world of SEO is a constantly shifting landscape, algorithms are updated, machine learning grows more powerful and, to stay relevant, the requirements for good practice must adapt and grow along with them.

Many of the misconceptions surrounding SEO are a direct result of the fast-paced nature of changes. These misconceptions are sometimes so pervasive that it can be difficult for an SEO newcomer to understand where the truth might lie.

In providing this guide to best practice SEO, we need to first tackle some of those misconceptions head on – continue on the next page where we bust common myths.

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