Liquid Lust. Its website, rather unfortunately given the reality of life for most indigenous Tibetans, says that Gloji Gold exists solely "to create an extraordinarily healthy internal environment". Still, given the failure of diplomatic and political efforts over the past 50 years, maybe commerce can make a difference to life in Tibet. Gloji Inc says that it "will donate our profits directly to Tibet for proper care of the special place that supports future generations". No further amplification is provided. One can’t help but marvel at the sheer brazenness of the marketeer’s mind. Whatever next – Zim Force, a new brand of Zimbabwean deodorant” Afghan Surprise, the new chocolate that really thrills” I am nonplussed. You?
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