It’s come to my attention that Gloji juice (surely the world’s first Tibetan consumer brand) is about to launch in the UK. This premium-end juice which, bizarrely, comes in a lightbulb-shaped bottle, is made from wild goji berries picked in the lower desert of Tibet. These berries are, apparently, packed with anti-oxidants and "are almost magical in their ability to change the body". Gloji was originally launched last year by Gloji Inc, an Los Angeles-based business, and will be launched in the UK by a distributor called Liquid Lust. Its website, rather unfortunately given the reality of life for most indigenous Tibetans, says that Gloji Gold exists solely "to create an extraordinarily healthy internal environment". Still, given the failure of diplomatic and political efforts over the past 50 years, maybe commerce can make a difference to life in Tibet. Gloji Inc says that it "will donate our profits directly to Tibet for proper care of the special place that supports future generations". No further amplification is provided. One can’t help but marvel at the sheer brazenness of the marketeer’s mind. Whatever next – Zim Force, a new brand of Zimbabwean deodorant? Afghan Surprise, the new chocolate that really thrills? I am nonplussed. You?
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.