Telling the truth about SME life today

Name: Thea Green

Age: 35

Company: Nails Inc

Turnover: £22m

First job: I first worked as a fashion editor at Tatler magazine in New York I just couldn?t believe my luck. I remember first entering the fashion department and seeing wall-to-wall of designer clothes and accessories. 

Dream job: I’d love to be an inventor and come up with a really innovative product.

Car: I drive a 4×4 jeep.

Economy, business or first class: I choose business class as it’s practical for my business trips. You can get work done on the way there and sleep on the way back so that you have the energy to hit the ground running when you land. 

Most extravagant purchase: I bought a Chanel bag for £1,900.

Most-played song on your iPod: I listen to my iPod while I?m running so upbeat Beyonce songs are my favourites.

Best business book: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time.

Worst business moment: More than any specific moment, the first couple of years were the most challenging trying to grow into a big company and major brand with the capacity of a small company.

Proudest business moment: Receiving an MBE for my services to the beauty industry and shaking the Queen’s hand at Buckingham Palace.

Your business mentor: My father.

Next big thing: Highly improved and more innovative “try-it-on” beauty apps on the iPhone.


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