Theo Paphitis is today one of the best-known entrepreneurs in the UK. His business story is an incredible rollercoaster. And his views on management and business are always fascinating: “We have a very clear philosophy in this business and all the companies,” says Paphitis. “The customer does not come first. Staff come first, then the customer… If I get them right and they’re happy at their job and they’re incentivised properly, then they’ll look after the customer – no question about it. It’s up to me to get their rewards right and their structure right and be able to motivate them and make sure they’re happy in their job.” Click here to read a classic profile of the entrepreneur who is surely the real star of the Dragons’ Den.
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