The year was 1848. Americans and foreigners from far and wide were flocking to the great state of California where word of a “Gold Rush” was the buzz. A place where dreams of fortunes and prosperity came true, with a little hard work and a lot of luck. Many people never found ANY gold, losing limbs and lives in the search of something better, while others made their fortunes. But for most, just surviving was the task at hand. Not much different than business today, then. Especially in the internet world. The new American “Internet Rush” is really no different. Similarly, there are more than enough riches to go around: it’s just those who stake their “claim” on the right business and put in the extra effort that reap its rewards. Although today’s internet entrepreneurs are not “panning” for gold, they sure are “prospecting” for their big claim and that rare find – the Googles, Facebooks, and Twitters of the world. Many of whom have already done so. Here is the thing…There were SOME people who were GUARANTEED to make money during the Gold Rush. Can you guess who? That’s right. It was the people selling what the people searching for gold needed. Hardware stores selling pick axes and lanterns. General stores selling food and clothing. Taverns selling alcohol where men could gather and tell tall tales of their latest find. Even though the Gold Rush was over 150 years ago, it’s still a very important lesson in how to make a successful business and create your fortune. If you provide a solution to a need, and do it better than anyone else, you are GUARANTEED to be a success. It’s that simple. Related articles How to make your business irresistible to investors Notes from an American venture capitalist
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.