He blames those “30 year-old open-collared executives swigging Evian in their offices” for the credit crunch, which is threatening to close its jaws on his commercial property business.

“They sit there and criticise me, saying what a bloody wanker I am and then they lose £1bn and Bear Sterns goes down the drain in the middle of the night.”

Sugar better watch what he says. Those city slickers are The Apprentice’s target audience.

“If they did take any lessons from The Apprentice, which they should, they would never admit it,” he moans.

He obviously didn’t take a proper look at the CV of last year’s winner, Simon Ambrose. The public-school educated 28-year-old is a former investment banker.

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