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This week’s top Real Business stories: The £200m prejudice story and Spurs share trends

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Every Friday we’ll bring you a rundown of our most popular stories in the week, revealing the articles that have captivated Real Business readers.

In addition to Best’s climb to the top, Spurs’ valuation and leaders who love a surge of adrenaline, the top ten also includes details on the controversial VAT decisions the country has witnessed and a look into the City of London’s seedy side.

Elsewhere, with brands in mind, we saw how Asda has created a ticking marketing time bomb, while Domino’s is a brand that many firms can learn from for a couple of reasons.

Catch the full listing, for the week 22-28 April 2016, below:

(1) The proud gypsy who turned prejudice into a business empire in excess of £200m

As part of our Business Class section, serial entrepreneur Alfie Best told us his Romany gypsy upbringing saw him faced with hurdles, which he turned into profit by unlocking the high-life with enterprise.

(2) Tottenham Hotspur share sales see football club valued at £426m

A market capitalisation of £426m was achieved for London football club Tottenham Hotspur, following £450,000 worth of shares traded in the team on 21 April.

(3) Meet the UK leaders who lead double lives as adrenaline junkies

Real Business rounded up the UK leaders who love nothing more than getting their adventurer’s hat on when they leave the boardroom.

(4) Five of the most controversial VAT decisions

Tampons, Cornish Pasties and coin-operated porn machines – they have all been at the centre of fierce debates over what should and should not count as a luxury item.

(5) I thought we’d seen the back of column’s glorifying the City of London’s sordid side

I was dismayed to stumble across the Evening Standard’s “Confession from the City” section last week – I thought this kind of dross had ended.

(6) Religion in the workplace – employers be warned

A ruling surrounding a row between a Christian and a Muslim in their workplace should serve as a warning to employers.

(7) Transparency isn’t optional: Just ask Asda what misleading price promotions can do

We took a particular look at how Asda’s pricing tactics may be a ticking time bomb for the supermarket sector, with risk at being “in breach of consumer law”.

(8) When it comes to branding and customer satisfaction, Domino’s delivers

Domino’s lost its way when it came to branding and made the decision to call for back-up – refusing to become stale, it also provided some extreme customer service to one needy consumer.

(9) Move over millennials, Generation Z is on the way and was born ready for the workplace

You would probably say “millennials” if asked to name the demographic that is currently shaping the workforce, but that does not tell the whole story.

(10) 30 Digital Champions: Leveraging a presence at Harrods to attract global customers

Josephine Home is our latest Digital Champion, showing once again that British businesses are particularly adept at producing luxury goods in high demand.


Last week’s top Real Business stories: Royal leadership wisdom and premium fashion investments

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