Having taken the top job in February of this year, Nadella was previously the executive vice president of Microsoft’s Cloud and Enterprise group.During his keynote, he said: “There are three concentric circles that need to click into gear for any organisation to thrive. You have to have new concepts, and these have to be complemented by new capabilities, and you’ve got to have a culture that constantly evolves to support the first two. “This is what any organisation needs to do in order to reinvent themselves. You can’t at any point stop, because that’s when you get into trouble. “At Microsoft we have an ethos that you should launch in the UK and succeed there, then you can succeed anywhere else. For me, it’s about empowering every individual and every organisation to do more, and to achieve more.” His words come following a comment that was met with hostility just a few weeks ago, when he made what was deemed a sexist remark at the Grace Hopper Celebration of Women in Computing. Natella claimed women should wait for “good karma” when it comes to receiving a pay rise because “it’s not really about asking for the raise, but knowing and having faith that the system will actually give you the right raises as you go along.” With women in computing in mind, Sara Murray also spoke at the Future Decoded conference and offered Real Business her thoughts on what it takes for companies to keep up with the times. “Businesses need to encourage the nurtured entrepreneurs – the incremental improvers – inside their own organisations, and work closely with the natured entrepreneurs – the disruptive inventors – around them whenever they meet product or market barriers,” she said. Murray, the founder of Confused.com and CEO of location-based technology company Buddi, finished by saying: “They should not be afraid of introducing new technologies which they find threatening to natured entrepreneurs. Instead they should enlist the help of those natured entrepreneurs in using those new technologies to invent new business models for themselves, before disruptive innovators come along and do it anyway.” Future Decoded continues, with other topics of discussion including the UK Partner Conference and SMB Hub, and Tech Day.
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