Buying the perfect corporate gift for your clients has never been easier with the availability of products online and retail. However, with the vast selection of gift ideas comes a dizzying array of choices.
According to the OPEN division from American Express(SM) Semi-Annual Small Business Monitor, the top corporate gifts are:
1. Gift certificates for retail or restaurants
Gift cards have much appeal as the people in question can choose destination and food choice for themselves. They’re available from a wide variety of companies, they offer the recipient freedom of choice and they can be given to all types of people. However, it might show that you know nothing about the client as it’s more of an impersonal gift, not to mention that the amount is printed on the front – displaying in figures what their worth to your company really is.
2. Company branded items
Now, consider having your company’s logo sitting on the desks of actual and potential customers. Someone needs a pen and borrows it from your client, and you have yourself the question: “who is this company?” Immediately, you’ve secured the curiosity of another potential client. Imagine, your contact details a fingertip away on a corporate gift! Printed promotional pads, desk paper cubes and promotional mouse mats are always good ways to go.
3. Fruit/food baskets
Food items are very popular as corporate gifts. They tie in well to many holidays and can be taken home and enjoyed with friends and family. But if you want to win hearts and minds through the stomach, you must be creative and thoughtful. It’s all very well to consider giving those tender mail-order filet mignons; just make sure your recipient isn’t a vegetarian. Such baskets often include a bottle of wine.
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