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Is TikTok changing the way we apply for jobs?

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TikTok has become one of the powerhouse social media platforms over the past few years. Primarily used for entertainment and light-hearted challenges in the beginning, it has begun to have a massive impact on industries everywhere, from music to fashion to fitness.

Now, TikTok are piloting their latest addition to the platform: TikTok Resumes. Currently only available in the USA, the new feature in the app will help employers find their ideal candidates through short, creative videos while also helping users find new career opportunities and apply through TikTok’s easy-to-use tools.

“With the rise of career and job-related creative content, TikTok believes there’s an opportunity to bring more value to people’s experience with TikTok by enhancing the utility of the platform as a channel for recruitment.”

However, online opinions and reactions to the proposed update are divided. Some believe it is an excellent way of revolutionising the recruitment industry and could be a beneficial system for the creative industries to see an applicant’s talent and abilities, potentially disregarding the amount of experience needed for a position if the person can highlight a desired skillset.

Others have argued that the system could put others at a significant disadvantage. In the UK, including a headshot or image of yourself on a job application is widely discouraged in order to combat any potential hiring biases. The video-image format on TikTok could unintentionally undermine this practise. Online opinions have also pointed out that having access to a smartphone and camera that allows you to use TikTok is a privilege that many job seekers might not have, particularly those on universal income.

If the feature is introduced to UK industries, recruiters and employers need to keep other application avenues open to those who do not and cannot use social media to apply for positions. There needs to be policies in place to ensure that every application is judged equally, across the different formats, to uphold fair hiring practises.

TikTok is trying to become a multi-faceted platform, such as Instagram, which not only hosts videos, live-streams, and image sharing, but also the shopping feature that allows users to purchase items directly through the app. The only issue with this move is that TikTok would be competing with LinkedIn, which has been an industry standard for years and is universally recognised as a reliable platform to find careers, host an online CV/portfolio, and build a business network with professionals from almost any conceivable industry.

Has TikTok taken its revolution too far?

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