Name: Tim Mead

Age: 47       

Company: Yeo Valley    

Company turnover: ?250m

First job: Working on the farm at home

Dream job:  Organic farmer

Car: Audi A6

Economy, business or first class: Economy

Most extravagant purchase: Two pairs of socks costing ?35!

Most-played song on your iPod: I don?t own an iPod

Best business book: Can I choose a non-business book instead? In which case: Tarka the Otter by Henry Williamson

Worst business moment: Introduction of E-Tenders

Proudest business moment: Being awarded our second Queen’s Award for Sustainable Development

Your business mentor: My wife, Sarah

Next big thing: Mastering and understanding the disciple of marketing

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