French venture capital firm Alven Capital and European backer DN Capital are leading the ?5.12m deal, as happn looks to move beyond its established markets of France, Germany, Spain, Australia, the US and the UK.The app, which counts London as its most popular city with 100,000 users, was first launched in Paris by founder Didier Rappaport at the end of 2014. It moved to London and Berlin in May and June, before the Spanish cities of Barcelona and Madrid were hit in the summer.
Its service works by allowing users to view the profiles of other members that have been within 250 metres of them. This interaction, in real time, is also meant to better pair those who live close geographically or have a similar lifestyle. The growth of happn during 2014 has been made alongside the growing popularity in other dating apps such as Tinder and Grindr. Explaining the difference in happn to Real Business, the company?s head of communications Marie Cosnard said: ?Unlike other dating apps, the experience starts in real time. Thanks to real-time geolocation, the app shows you a timeline of the people you have previously crossed paths with and who were in the same place at the same time as you. ?You can use happn to find the people you?ve seen before but didn?t get a chance to approach, or discover new people in your neighbourhood, or who work in the same area as you, or even share your commute.? The funding transaction is the second time that happn has partnered with investors. Its last deal dates back to May 2014 when Alven Capital was again involved. DN Capital founder and managing partner Nenad Marovac commented: ?The company is innovating and differentiating itself in a very attractive space and we believe DN Capital and our network, including some of the co-investors we bought in such as Fabrice Grinda and Paul Gardi, can support the company to expand to the US and can help provide the resources to build the next big player in the multi-billion dollar mobile dating market.? Read more about dating and business:
- EasyDate: Taking online dating to the next level
- Tinder, porn and illegal downloading
- The economic impact of love in the UK
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