November looks to mark a busy month for the Match Group, which owns Tinder and Plenty of Fish, following the firm’s announcement it is going public.
With Match touting a $3.4bn valuation, Tinder isn’t the main breadwinner of the dating outfit but it certainly secures the most headlines – and not always for good reasons.
Tinder – or at least its Twitter account manager – had a meltdown in August when it attacked Vanity Fair and one of its journalists following the release of an article that blamed the business for a “dating apocalypse”.
That same month, the company ousted CEO Chris Payne to place co-founder Sean Rad at the helm once more. It should be noted Rad was originally demoted for a sexual harassment case launched against him by a fellow co-founder.
So with the summer breakdown left behind and the IPO full steam ahead, it seems as though Tinder is on a mission to grow up somewhat.
A new update features “numerous product enhancements”, which include the ability to add job and education information to profiles.
I suppose it could be easier for some people to find love if they know they’ve happened across a wealthy entrepreneur, investment banker or model.
Read more on online dating:
- What the IPO of Tinder owner Match Group means for the online dating sector
- Dating app Happn “not afraid” of Tinder as it raises $14m and tops 6.5m users
- Online dating firm Venntro Media Group on how to win a new user every three seconds
The idea is the additional details will offer more context to users, allowing them to make informed choices and find better matches. Those who attended the same university would be made aware of that fact, for example.
Tinder has also introduced a new messaging interface. It claims this, along with professional data, were the most highly requested features from customers when combing through feedback.
Elsewhere, a revamped matching algorithm is said to be increasing the number of matches users are securing.
“At Tinder, we’re on a mission to bring the world closer together through new connections. Today’s updates demonstrate our commitment to enhancing the connectivity that our users are experiencing – from enriching profiles to improving our matching algorithm,” said Ryan Ogle, CTO of Tinder.
“With the updated algorithm, machine learning technology assesses and interprets the signals sent by our millions of users. With our ears even closer to the ground, we provide users with the most relevant potential matches to result in more meaningful connections – just as we’ve seen with the introduction of the Super Like, which has increased the quality of matches and lengthened conversations.”
If Tinder is to continue taking inspiration from LinkedIn, it should be aware the company revealed the ten jobs most likely to be misunderstood by parents – all part of a workplace scheme called Bring in Your Parents Day.
Hopefully we’ll see a First Dates with Family scheme brought in by Tinder, with a study on the ten types of love interests parents are likely to misunderstand.
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