Business Technology


Tired of Apple and Samsung? $15,000 smartphone from Sirin Labs could be for you

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Aside from price tags, there is very little that sets smartphones apart these days – especially where Android-based models are concerned. Apple’s most notable innovations in recent years have seen it toy with colours and screen sizes.

So, with most people possessing the same phone as each other, and limited options on the marketplace, Sirin Labs plans to shake things up.

Arriving on the scene with a $72m investment in tow, the company claims to have one simple goal, which is “to bring tomorrow’s technology to customers, today”.

Access to tomorrow’s technology will reportedly cost “in the neighbourhood of” $10,000-$15,000; the price for a single smartphone, dubbed Solarin, from Sirin.

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The business was built by prominent Kazakh businessman Kenges Rakishev, former McKinsey consultant Tal Cohen and Israeli venture capitalist Moshe Hogeg and his Singulariteam private VC fund, which “acts as a super angel investor, focusing on advanced technologies”.

Hogeg compared the company to Tesla, noting that the car maker’s vehicles were expensive at launch, but reduced in price.

The aim of the founders was to “create the most advanced mobile device that combined the highest privacy settings, operated faster than any other phone and was built with the best materials from around the world” – probably why you can expect to pay such an extreme amount of money for something that sits in your pocket.

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CEO Cohen said: “Unlike mainstream technology companies where price is paramount, Sirin Labs doesn’t need to wait a couple of years before bringing the most advanced technology to its customers. We can offer them tomorrow’s technology, today. Cost doesn’t influence our decision making; optimal functionality and quality do.

“To achieve this, Sirin Labs has brought together a network of highly skilled suppliers and partners capable of the most intricate engineering and united by a common determination that complexity must not stand in the way in the pursuit of excellence, combined with a refusal to accept compromise.”

Sony Mobile’s former product direct Fredrik Oiker is leading the firms R&D teams, which are based in its Tel Aviv premises, while Sweden is the hub for telecoms engineers, designers and computer scientists.

Good news for British leaders eager to get their hands on one of the gizmos so they can chuck their iPhone on the scrap heap – Sirin Labs will open a flagship store for the smartphones in London in May 2016.

If the Solarin sounds like one for you, the exclusive 24 carat gold Nintendo console on sale for $5,000 may also be of interest.

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