Marketing ExperimentsTo see what tactics actually work for retailers, this group of analysts does specific research into marketing techniques with partners including the New York Times, TheStreet.com and Johnson & Johnson. They then publish the results and host free web clinics. Chris Morling, managing director of £6m-turnover money comparison website money.co.uk, is a fan of this “internet-based research lab”. He says: “The newsletter has great tips on new marketing strategies. I’ve also subscribed to Marketing Experiments’ online course on landing-page optimisation. It cost about £300 but the ideas I picked up have made us thousands of pounds. Give it a whirl: Marketingexperiments.comViaPostLondon-based ViaPost lets you send post straight from your PC. Instead of printing out your letter or invoice, folding it into an envelope and putting a stamp on it, you select “ViaPost Printer” (which you install on your desktop for free) and it does the rest. The document arrives at the ViaPost server, and it is sorted by destination postcode, sent to a secure printer closest to its final destination, printed, folded and enclosed in an envelope and handed over to the Royal Mail postman for delivery. For the price of a second-class stamp (27p), you get printing, paper, envelope and delivery. Check it out: Viapost.com Want Don’t Want This site puts you in touch with companies that are selling their furniture at rock-bottom prices. Typically, the seller is a business that is going bankrupt and the furniture is designer. “All three of my conference tables were sourced from Wantdontwant for less than £3,000 and had hardly been used – they would have cost £30,000 new,” says Euroffice’s George Karibian. Interested? Go to: Wantdontwant.co.uk Find more invaluable online resources to save you money here: Ways to improve your cash flow; Need to save cash? Get clicking!; Cut your overheads with these websites; Websites that save you money Picture: source
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