Top 10 digital retail innovations

The 45 UK examples and ten overseas examples of the best digital innovations in the retail sector were compiled by Retail Insider and sponsored by Webloyalty and then scored by an advisory panel consisting of expert analysts and senior executives from a range of companies, including Marks & Spencer, Tesco, Monsoon Accessorize and Boohoo.com.

Google Glass’s number one spot represents the triumph of pure technology when it comes to retail innovations. Similar pure technological innovations such as PayPal’s face recognition technology and IKEA’s augmented reality app were also ranked in the top ten.

Innovations in logistics solutions relating to delivery and ordering mechanisms were also a strong feature in the rankings, with DPD’s ‘Follow My Parcel’ system, the InPost lockers in the London Underground, Westfield London’s Collect+ and the Starbucks pre-ordering app also featuring in the top ten.

Following Google Glass at the overall number one spot were DPD’s ‘Follow My Parcel’ service and InPost London Underground lockers.

The panel’s scoring was based on four criteria: how innovative it is, potential influence across the sector, commercial potential and the potential benefit to customers. DPD’s ‘Follow My Parcel’ service showed particularly strong performance across these, ranking number one in three out of the four different areas. However, DPD lost out on the overall list’s top spot owing to Google Glass’s outstanding score in the ‘how innovative’ category.

Disney’s MyMagic+ wristbands, which allow Disneyland visitors to manage all elements of their trip electronically, won the number one spot in the overseas category, compiled to showcase what is happening outside the UK which could have an impact on the domestic market. 

The top ten are as followed:

  1. Google Glass
  2. DPD “Follow My Parcel’
  3. InPost/London Underground lockers
  4. Starbuck pre-ordering app
  5. PayPal ‘Order Ahead’ and ‘Pay at Table’
  6. Westfield London/Collect+ – allows customers to collect online orders and try on
  7. McDonald’s digital stores – digital boards allow you to track your food in-store
  8. PayPal face recognition
  9. IKEA augmented reality app
  10. Eagle Eye/Greggs Rewards – first entirely digital loyalty programme
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