The score measures member engagement, company pages, LinkedIn Groups, employee updates and influencer posts.
More recently, however, Linked used the analytics resource to identify the most influential brands on its platform. They were rated according to their content marketing skills.
Valter Sciarrillo, head of measurement, marketing solutions at LinkedIn, explains that the “Content Marketing Score is a new way of measuring the effectiveness of a company’s content marketing efforts on LinkedIn, and the leaders on this list have clearly taken advantage of the platform’s offerings and enhanced their relevance and influence,”
“What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices! They continually update users on industry news, release new and engaging content tailored to specific audiences and add their voice to relevant conversations that their audiences care about.”
Topping the list is Forbes, with the World Economic Forum not tailing too far behind.
Interestingly, media firms such as Inc, The Wall-Street Journal, Financial Times and Mashable, including Forbes, make up half of the list. Technology companies are the second largest industry represented on the list, compiled of Microsoft, Hewlett-Packard, IBM and Salesforce.com.
Following are the top influential global brands on LinkedIn:
- World Economic Forum
- Financial Times
- The Wall Street Journal
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