Zissman, who once claimed “[she had] the energy of a Duracell bunny, sex appeal of Jessica Rabbit and a brain like Einstein,” is the highest ranking female director on the list of 2014’s most searched company directors.
She has been keen to highlight her business credentials despite her reality TV stints, having previously claimed “people look at me and assume I’m just a bimbo… just because I’ve got fake hair, fake nails, fake boobs.”
Zissman owns the company Sprinkles and Sparkles Ltd and is also a director of Master Bakes Ltd with her ex-husband Oliver Zissman. In March she launched a new company The Baker Shop Ltd, which sells bakeware, sugarcraft and cake decorating products alongside her new book Wicked Cupcakes.
However, Zissman herself is actually second on the list. Topping the list of most searched for company directors for 2014 was the infamous ‘star’ of the BBC3 show ‘The Call Centre’, Neville Wilshire, whose company Save Britain Money went into administration in October this year.
Neville’s SBM Energy Services business has an identified current net worth of -£58,087 and in December this year the company was served with two County Court Judgements (CCJs) totalling £20,860. It appears Neville’s “happy people sell” catch phrase and David Brent style of management may have translated into compelling television but not delivered for the business in the long term.
But here are the top ten most searched for directors in 2014:
- Neville Wilshire
- Luisa Zissman
- Alan Sugar
- Peter Jones
- Barbara Kahan
- Theodoros Paphitis
- Richard Branson
- David Beckham
- Simon Cowell
- Sean Nutley
Rachel Mainwaring, operations director at Creditsafe UK, said: “Luisa Zissman’s media presence has inspired business operators to see whether her high public profile is reflected in the success of her businesses. While it great to see business people making their mark on television, inspiring new entrepreneurs and the company leaders of the future, it is important their success is not just taken at face value.
“Just as with any business, companies headed up by celebrities can find their fortunes changing extremely quickly so it is important to constantly assess their financial viability if you are trading with them.”
David Beckham at eight on the countdown may be worth millions, but he is also the director of Class of 92 Limited, alongside Ryan Giggs, Nicky Butt, Paul Scholes, Gary and Phil Neville, which currently has shareholder funds of -£24,498. Not that Beckham will need to worry about his finances, as Footwork Productions Limited a company established to exploit David’s name and image rights has a healthy balance sheet with £3,479,245 of shareholder funds
One of the less well-known names on the list is that of Sean Nutley the ex-CEO of Aim-listed company Silverdell Plc. Nutley has been accused in some quarters of making misleading statements regarding Silverdell’s financial health prior to the firm entering administration.
Share this story