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Top 10 technology trends for China in 2014

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So, here are ten Chinese technology trends you may encounter if you wish to do business there.

1. Mobile device diversity and management

The rapid adoption of BYOD makes enterprise mobility strategies more complex and challenging. Through 2018, the growing variety of devices, computing styles, user contexts and interaction paradigms will make managing this diversity a priority strategic initiative for enterprises CIOs. In China, CIOs experience an even more serious situation because the region exhibits a faster device replacement cycle due to the popularity of low-tier smartphones. Another distinct differentiation is created by the culture of Chinese employees, who tend to work longer hours and increasingly mix work with life, a trend that extends to their digital “self.”

2. Mobile apps and applications

With the popularity of using mobile devices to explore the physical world, Chinese companies are employing new interactive technologies such as quick response (QR) code, audio, augmented reality, gesture and Near Field Communication (NFC) with QR code being the most popular one. Enterprises are gearing up efforts on mobile applications and early adopters, including banks and airlines, have introduced mobile apps for consumers or employees, such as mobile banking, self-check-in services and in-cabin services.

3. Social commerce

Social commerce is the use of social networks and social media to support sales transactions. China is well ahead of western counterparts by almost five years in successfully deploying all use cases of social commerce. The most common use case for social commerce in the US and Europe is product reviews with limited success in social shopping and social network commerce. China proves contrary with social network commerce dominating the market. Tencent QQ, Tencent WeChat and Sina Weibo are the three major social networks in China that enterprises leverage to drive social commerce.

4. Internet of everything

Gartner forecasts that the Internet of Things (IoT) will include 26bn units installed by 2020 and related IoT product and service suppliers will generate incremental revenue exceeding £178bn, mostly in services, in 2020. China’s leaders have provided support and encouragement to bring China to the forefront of IoT development. A number of key policies have been developed to target IoT innovation, with nine areas being identified as the applications areas that the government will invest in. These are: smart industrial, smart logistics, smart agriculture, smart grid, intelligent medical, smart household, intelligent transportation, smart city security and management, and smart environment protection.

5. Hybrid cloud and IT as a service broker

Most Chinese enterprises have started leveraging cloud computing and their users are increasingly accepting the new modes of working. However, for reasons both external and internal, Chinese enterprises are yet to form successful Hybrid IT environments. Nevertheless Gartner expects that the demand for hybrid solutions will intensify over the next three years, forcing companies in China to deploy technologies to secure, manage and govern solutions across a hybrid architecture.

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