Here are the top ten tips on how to get ahead with social commerce.
1. Use your online audience as your marketers
Customers trust people they know above brands, so it is important to encourage your target market to share your product content with the people they know.
For example, you can incentivise people to share special offers by automatically entering them into a competition if they do so. This works across all social platforms, whether that be sharing a Facebook post, tweeting the offer using the company Twitter handle, or tagging the company in an Instagram post.
2. Generate engagement
Make your customers feel important by placing them front and centre of your brand. Ask them to post photos of themselves with your products and share them on social media using a specific hashtag.
Sharing the best posts with your followers, demonstrates you care about your customers and that your products are well loved.
Reviews can vary from a tweet or a post on Facebook to an in-depth article published on a blog. Either way, reviews can often be the most effective way in driving sales and brand awareness for your company.
For example, you could encourage your customers to leave short reviews after they purchase something and reward them with a special discount on their next order.
4. Brand ambassadors
Bloggers are a great way to get your product in front of the customer. Bloggers considered influential within the industry and who have a large following should always be reached out to. However, this should only be done if the blogger is suited to your product or service.
You could risk putting off potential customers if you use a brand ambassador who is not representative of your company or brand.
5. Loyalty is everything
Reward customers who are repeatedly reaching out to you on social media and who interact with the company across the various platforms.
This can be done by simply replying to customers with a bespoke message or rewarding them with a special discount or offer. This will create a strong relationship between yourself and your brand followers and encourage them to continue engaging with you.
Read more tips on page two…
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