Telling the truth about SME life today

Top digital media influencers under 30

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What is clearly evident, however, is that they all took the world by storm mostly though YouTube!

1. Beauty

Zoe Sugg

Age: 22
Followers: 4.3m YouTube followers, 928k faceBook followers, 1.38m twitter folloewrs and 1.8m instagram followers.

It all started off as a blog in 2009 before expanding into YouTube channel Zoella which covers makeup tutorials and product reviews.

Zoe Snugg also has a second YouTube channel, MoreZoella, which basically lets viewers know what she’s done during the day.

She is said to be one of Britain’s most influential Tweeters. Her channel has also become the 85th most subscribed channel on YouTube.

2. Fashion

Tavi Gevinson

Age: 17
Followers: 236k Twitter followers.

Tavi Gevinson is founder and editor-in-chief of Rookie magazine, which started in 2008 at the age of 12. Some five years later Gevinson has become a fashion show front row regular.

She has been commissioned to write articles for Harper’s Bazaar and and has even spoken at conferences including The Economist’s world in 2012 festival.
Lady Gaga describes her as the future of journalism .

3. Food

Sorted Food

Age: (26-27)
Followers: 729k YouTube followers, 37.7k Twitter followers and 65k faceBook followers.

The Sorted Food YouTube channel was founded by four friends, Barry, Ben, Jamie and Mike, who produce a mixture of cooking videos ranging from demos, recipes and banter.

They have more YouTube subscribers than Jamie Oliver and Gordon Ramsey combined and are inspiring their young audience to think more about what they eat.

The four YouTubers have also recently partnered with Tesco to engage children with content that makes cooking fun and accessible.

4. Gaming

Felix Kjellberg

Age: 24
Followers: 25m YouTube followers.

Felix Kjellberg is a Swedish gamer and founder of The PewDiePie YouTube channel. He first joined YouTube in 2010 with a Minecraft video showing a zombie that had spawned in a minecart. Since then his channel has broken several growth records. Further videos include walkthroughs, reviews, and some hilarious commentary.

He now has more subscribers than Beyonce and Barrack Obama’s channels combined! In fact, since August 2013, the PewDiePie channel has been the most subscribed channel on YouTube.



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