DesignLooking ahead at what niche business ideas the UK market can expect to see, hygge – a Danish term for cosines in English – interior design is expected to come into its own. The digital marketing company found that hygge achieved 163 per cent more Google searches in Q4 2016 than it did in Q3. Kenneth Freeman, head of innovation at Ambius, said of hygge: “The Danish philosophy of ‘hygge’ – pronounced ‘HUE-gah’ – is a state of mind that embraces comfort. “Instilling this concept into our workspaces through the use of greenery could be the natural solution to delivering some cosiness to our cold, sterile offices – it could help improve employee engagement and inspire staff.”
Performing artsElsewhere, Google searches for jive classes were up by 50 per cent on 2015, while August to October alone experienced a 20 per cent search spike. Yell suggested that any entrepreneurs considering niche business ideas may want to look at teaching the dance.
In autumn, we spoke with London Cabaret Club founder Evelina Girling. While she doesn’t teach dance, she is benefitting from the arts thanks to moving ahead with her venture.
“We found people want something from a bygone era. They want us to go back to the days where you can dine, be entertained and dance after – that’s what’s appealing with our concept, people love to be entertained but also entertain themselves,” Girling told us.
It’s worked out well, with Simon Cowell among the customers visiting the Holborn venue.
Continue on the next page to see what other niche business ideas are set to take off this year.
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