1. The C5: Sir Clive Sinclair’s battery-powered tricycle, launched in 1985. Few sold thanks to a lack of roadworthiness. 2. Dasani: Launched in Britain in 2004, Coca-Cola’s bottled water was swiftly recalled in the UK – it contained bromate, a chemical linked with cancer. 3. Decca Records: A&R executive Dick Rowe turned down the Beatles in 1962. 4. Persil Power: Unilever’s new cleaning product was withdrawn after tests by rivals Proctor & Gamble showed it rotted clothing away. 5. Xerox: Managers turned down an electronic typewriter capable of displaying, storing and sending text in 1977, unconvinced about its commercial potential. 6. British Rail: When, in 1984, the firm unveiled the slogan, “We’re getting there” it backfired, undoing a five-year, £35m campaign on the eighties being the “age of the train”. 7. Boo.com: The founders of this Swedish online clothes store spent around £65m in venture capital before collapsing in 2000, among other dot-coms. 8. Barings Bank: As chief trader in Singapore, Nick Leeson built up over £820m in debt for Barings, sinking England’s oldest merchant bank. 9. British Airways: In 1997, BA replaced its union flag tailfins with ethnic designs – a hugely unpopular move with the public. The familiar flag motif was soon restored. 10. DeLorean: The UK government invested £65m into John DeLorean’s stainless steel sports car – it sent him bust in 1999, a clinker with 75mph max speed. Source: IBM publication: Now we are 100 in association with the CBI. Picture source Related articles:Best business blunders of 2007Top ten product launchesTop ten entrepreneur quotesTop ten customer tips
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.