
With the UN expecting that 3bn people will be online within the next two years, the growth potential is significant, for those businesses that seize the opportunity and target customers overseas.
If you’re interested in selling to or doing business abroad, here are ? things to consider.Know your market
Before entering a market, it’s important to learn as much as you can beforehand about a country’s business environment, its customs and social norms, as well as its political and legal systems.Take good advice
Think global but build local
Building up and maintaining good relations are essential for doing business abroad. Invest time and effort in building up and maintaining relations and it will pay dividends. Don’t focus on potential business partners only, but also on regional institutes, such as local authorities and branch organisations. If possible find a reliable local partner to speed up market entry, especially in the early stages. Your partner will help you understand the cultural expectations of consumers and introduce you to local companies and business contacts that can add value to your product or service.Exploit online growth
E-commerce is booming worldwide. Three factors are propelling growth of e-commerce in the country: the use of credit cards and the propensity to use them online, improved logistics for delivering goods to customers, and the reduced price of connectivity.Trade securely online and instill trust
Deliver on your promise
To succeed in business you need to deliver on your promise. For many businesses, especially retailers, this means ensuring the goods are shipped or delivered safely to the consumer, so having the correct address and contact details is therefore vital. Businesses need to have a data quality management (DQM) strategy in place and to instill processes and technologies that ensure the right data is accurately captured at all customer interaction points, whether it is the telephone, e-commerce website or EPOS for example. Geo-locational data combined with address information can increase the chances of successful delivery, so it’s worth investing in such datasets. Further, regular records de-duplication and cleansing is essential to maintaining a healthy customer database and reducing costly mis-deliveries and returns. Matthew Furneaux is Head of International ID Registration, GBGroup. Image sourceShare this story