The union comes after Appear Here, which launched in 2013, was named Young Business of the Year at Real Business’ Growing Business Awards event on 26 November 2015.Topshop-Topman is looking for innovative brands, upcoming designers and undiscovered entrepreneurs and Appear Here has experienced more than three years’ worth of demand for the Oxford Street location since it was listed in September. In London alone, more than 2,000 brands have launched pop-up locations through Appear Here, which facilitates short-term site bookings by the day, week or month. Topshop-Topman will offer the chance to rent stalls and brand experience areas in the store, but these won’t just be for small independent brands, however. Indeed, Spotify is one of the household names to sign up for a pitch in order to secure a physical presence to showcase its digital content. The music streaming company will be stocking half price Urbanears headphones for premium customers, while it will sell Spotify Premium for 99p for the first three months as opposed to 9.99 a month. In addition to Spotify, companies appearing in Topshop-Topman include 3D printed jewellery firm WonderLuk, fashionable tech accessories brand Happy Plugs, luggage manufacturer Redland London and men’s skincare range Stubble & Strife. Retail is about more than the products you’re selling: the experience is everything,” said Ross Bailey, CEO and founder of Appear Here. Its great to see big global brands like Topshop-Topman share our ethos and are passionate about delivering memorable shopping.
Read more on the rise of pop-up businesses:
- Meet Humpit the business serving hummus and pitta with a side of condoms
- Amazon brings its Pop-up Loft concept to London
- A third of new businesses could be pop-ups by 2017
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