Telling the truth about SME life today

Torgny Gunnarsson: Life is all about gaining experiences

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Torgny Gunnarsson

Role and company:

CEO, Imprima

Employee numbers:

Under 100 employees

Growth forecast for the next three years:

Looking to double in growth

In under 50 words, what makes your business distinctive in its marketplace:

Imprima is a pioneer in its field, being the first European vendor to provide a cloud-based virtual data room. Our experience and expertise is recognised throughout the industry, alongside our focus on security and service levels that ensure customers have a good experience when using our product.

What’s the big vision for your business

To establish Imprima as the partner of choice for companies and organisations searching for a highly flexible, secure and easy-to-use platform for collaboration and workspace purposes, including sharing sensitive documents around M&As or IPOs for example.

Current level of international business, and future aspirations: 

Over 50 per cent of our business comes from our international markets outside the UK. Were looking to further strengthen our position in our core markets in EMEA and expand our business in both the US and APJ.

Biggest career setback and what you learned from it: 

Life and ones professional career is all about gaining experiences and learning from them, so I dont think that there has been one particular setback. The most important lessons I have learnt along the way include ensuring that I work with people that I can trust and that a positive company culture will ensure that the business is able to go from strength to strength. Finally, challenges will always lead to opportunity but only if you approach them in the right way.

What makes you mad in business today

I rarely, if ever, get mad in business. However I genuinely do not rate dishonesty, saying one thing and doing another or having a negative attitude.

What will be the biggest change in your market in the next three years

As I look at the wider market for Virtual Data Rooms and Collaboration Platforms I see a lot of opportunity in terms of a changing market. The constant growth of digital information, the increased need of sharing and collaborating in a secure and managed fashion is a challenge for almost all organisations today. 

I believe that Imprima is well positioned to provide solutions in response to these customer needs and we are actively working to further develop our platform. There will undoubtedly be a consolidation of the market in terms of vendors and solutions being offered, this can either be seen as a challenge or an opportunity Id certainly be one to see it as the latter.

Can businesses in your sector/industry access the finance they need to grow” If not, what can be done to improve things

Were certainly seeing a lot of interest from investors looking at our sector and business. I dont see a particular problem to finance growth, it’s more a case of being clear on what type of funding you need and for what purpose.

How would others describe your leadership style

I believe that Id often be described as being open, approachable and honest with a passion for what I do and the people I work with. I have to admit that Im quite competitive so I do set the bar high and will expect a lot from people around me. So, sometimes I can be demanding but at the same time fair.

Your biggest personal extravagance

I do have several interests outside my professional life and I think it’s important to get the work/life balance right. If I have one extravagance Id say it would be my interest in classic cars and boats. Ive renovated a couple of older wooden boats and I also have two classic cars that I enjoy when the weathers warmer.

You’ve got two minutes with the prime minister. Tell him how best to set the UK’s independent, entrepreneurial businesses free to prosper:

Minimise regulation and administrative burdens on small businesses. Make it easy to start up and get into business. The UK is a very good breeding ground for talent and Id welcome more opportunities to work closely with educational institutions in order to bring in young talent earlier and as part of their education.



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