Businesses looking for trade partners are generally looking for something that they can’t sensibly provide themselves: it might be an international distribution network, market expertise, or additional software applications.
Trade partnering requires that owner-managers be clear what they want from the relationship. Understanding your business model and the attractiveness of the products/services you are offering will go a long way to leveraging sustainable and valuable trade partnerships.
Here are some of the secrets of trade partnering success, from 2007:
